What is a soft launch?

A soft launch is a limited release of a product or service to a small group of customers or a specific market before the full launch to the general public. It is typically done to test the product or service in a real-world setting, gather feedback, identify any issues or bugs, and make necessary adjustments before the official launch.

During a soft launch, companies can assess customer response, fine-tune marketing strategies, refine pricing, and create buzz around the product or service. It also allows for early adopters to provide valuable insights that can improve the overall customer experience.

Soft launches are common in industries such as technology, gaming, fashion, and food and beverage. They provide a valuable opportunity for companies to gather data, test the market, and ensure a successful full launch.